Inside Detroit’s January Auto Show at Huntington Place

The Detroit Auto Show returns to Huntington Place from January 14–25, continuing its modern format: a short stretch for industry audiences, followed by a longer public run for anyone who wants time on the floor. 

The schedule is clearly segmented. The Gallery opens the week on Tuesday, January 13, followed by Media & Industry Days on January 14–15, the Charity Preview on January 16, and the Public Show from January 17–25. That pacing matters: the show begins with private conversations and formal events, then widens into a full public show that rewards repeat visits—especially for anyone comparing brands, trims, or categories in person.

On the exhibitor side, Ford, General Motors, Stellantis, and Toyota are confirmed for 2026, with additional brands continuing to be announced by organizers. Rather than trying to predict which single “theme” will dominate, the more useful way to approach Detroit is as a cross-section: mainstream vehicles alongside higher-performance and luxury models, plus the supplier and technology ecosystem that now sits just behind the product story.

The week’s most distinct ticketed event is The Gallery, positioned as the show’s luxury fundraiser. Tickets are listed at $250 per person or $400 for a pair, and proceeds benefit Forgotten Harvest, a Detroit-based organization focused on food security. It’s a tighter experience than the public show—built around premium vehicles, design details, and a more formal evening setting.

For visitors who want something more kinetic, Racing Day returns on Tuesday, January 20, presented by the Detroit Grand Prix, bringing motorsports programming and related fan experiences into the mix.

Tickets and additional details are available through DetroitAutoShow.com.