
The Auberge Residences at Primland: A Unique Luxury Offering in the Blue Ridge Mountains
The Primat Family has unveiled an exclusive opportunity in Virginia’s Blue Ridge Mountains with the launch of The Auberge Residences at Primland. For nearly 50 years, the Primat family has nurtured Primland’s 12,000 acres of pristine wilderness—a legacy initiated in the 1970s by the late Didier Primat. Originally envisioned as a secluded family retreat and a sanctuary for conservation, this expansive property has evolved into a luxury destination. Since joining the Auberge Collection in 2021, Primland has extended its legacy by selectively offering private homeownership to those who value both refined living and the preservation of natural beauty.
















