The Primat Family has unveiled an exclusive opportunity in Virginia’s Blue Ridge Mountains with the launch of The Auberge Residences at Primland. For nearly 50 years, the Primat family has nurtured Primland’s 12,000 acres of pristine wilderness—a legacy initiated in the 1970s by the late Didier Primat. Originally envisioned as a secluded family retreat and a sanctuary for conservation, this expansive property has evolved into a luxury destination. Since joining the Auberge Collection in 2021, Primland has extended its legacy by selectively offering private homeownership to those who value both refined living and the preservation of natural beauty.
The Auberge Residences themselves comprise a limited collection of 25 turnkey homes, meticulously designed by Hart Howerton to echo the rustic charm and sophistication of mountaintop cottages. These three- to five-bedroom residences feature double-height ceilings, open-concept living spaces, and in-home fireplaces that create an inviting atmosphere.
The kitchens, outfitted with Wolf and Sub-Zero appliances, boast custom oak cabinetry and natural stone countertops, while the primary suites offer luxuries like rain and steam showers enhanced with custom finishes. Every detail, including custom artwork, hand-selected furnishings, and locally sourced light fixtures, speaks to the high craftsmanship and unique aesthetic of these mountain retreats.
Alongside the branded residences, The Estates present an exclusive opportunity with 26 private homesites, each stretching along a scenic mountaintop ridge. Ranging from two to nearly five acres, these sites provide buyers the unique prospect of building a custom home that harmonizes with its surroundings. Under the direction of Primland’s Architectural & Interiors Guild and guided by a collective design blueprint, each bespoke home promises exceptional quality and lasting value.
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An integral part of homeownership within The Auberge Residences is access to the resort-style amenities at The Lodge at Primland. Residents will enjoy privileges such as early access to a new pool with an adjacent bar, a state-of-the-art fitness center, a yoga deck, and a dedicated movement studio. Culinary delights await as well—from refined farm-to-table dining experiences at Leatherflower to the relaxed ambiance of Stables Saloon. Owners of The Estates may access these same amenities by signing up for a club membership.
Pricing starts at $5.8 million for The Auberge Residences and $1.2 million for The Estates. To learn more about available residences and estates, visit OwnPrimland.com.
