Milwaukee Boat Show 2025: Wisconsin’s Premier Boating Event Returns

Milwaukee, WI

The Milwaukee Boat Show, Wisconsin’s premier boating exposition, is set to return to the Wisconsin Expo Center at State Fair Park from January 17th through 19th and January 22nd through 26th. As the state’s largest boating show, it will feature over 300 boats from more than 80 manufacturers. With displays of accessories, ski and surf equipment, and interactive exhibits, the Milwaukee Boat Show promises to be Wisconsin’s ultimate water sports event.

Since its inception, the Milwaukee Boat Show has evolved from a modest gathering of local dealers and boating aficionados into a nationally recognized exposition, drawing attendees from across the Midwest. Today, it stands out for its diverse range of boats and its dynamic environment that connects manufacturers, dealers, and consumers.

This year’s Milwaukee Boat Show will dazzle attendees with an impressive variety of boats and watercraft, including cutting-edge offshore cruisers, opulent yachts, sleek surf and ski boats, professional-grade fishing rigs, inflatables, daysailers, paddle sports equipment, and personal watercraft. Notable brands to be showcased include Boston Whaler, Cobalt Boats, Hurricane, and many others.

In addition to these exceptional brands, the show will cater to water sports enthusiasts with a robust selection of accessories and equipment, from the latest fishing gear to inflatable tubes.

This year’s show includes several exciting features and attractions for attendees of all ages:

Twiggy the Water-Skiing Squirrel: Back by popular demand, Twiggy and her team will entertain audiences with interactive shows featuring water safety tips, water-skiing demonstrations, and more.

HO Sports Tube Truckload Sale: HO Sports will display their entire range of tubes, offering unbeatable deals during their Tubers’ Truckload Sale. Attendees can meet the professional designers behind the tubes and discover the latest innovations in tubing.

Antique & Classic Boat Display: Presented by the Glacier Lakes Chapter of the Antique & Classic Boat Society of America, this exhibit will feature meticulously restored vintage boats, highlighting the craftsmanship and heritage of boat building.

Wisconsin Scale Boats: Model boat enthusiasts will enjoy this unique exhibit in the West Concourse, where association members will showcase their handcrafted models and answer questions about their intricate designs.

Giveaways: Visitors can take advantage of exciting giveaways, registering for a chance to win incredible prizes, including a HO Sports Beacon Kayak, a Rave Cruiser Stand Up Paddle Board, a Pontoon Dinner Cruise on Big Cedar Lake, and a HO Sports Fury Tube.

The Milwaukee Boat Show offers convenient ticket options for all visitors. General admission tickets are priced at $12 for adults, $5 for children ages 6-14, and free for children under six. For more information and to purchase tickets, visit the official Milwaukee Boat Show website.