How Whitney Blair Custom Homes Designs for the Carolina Coast

October 6, 20262 min read

Sponsored Content

Whitney Blair Custom Homes has more than 30 years of experience building along the Carolina coast. The residential design-build firm works across the region, with a longstanding presence on Bald Head Island and projects throughout Brunswick County and North Myrtle Beach. Kevin and Leslie Pagliari now own the company, continuing the business established by Jeff Sanderson.

Whitney Blair handles architectural plan design and interior design in-house alongside construction, keeping those decisions connected throughout the project. Plans are developed around the property and future owners, with daily routines, views, natural light, and connections to outdoor spaces helping determine the layout before construction begins.

Window placement can shape how a room takes advantage of a water view or changing daylight. Cabinetry, built-ins, lighting, and material transitions can also be planned with the architecture from the beginning instead of addressed independently later in the project.

Coastal conditions influence some of those decisions. Moisture, humidity, salt air, sun exposure, and seasonal weather can affect material selection and how a house performs over time. Whitney Blair’s work along the coast also considers site conditions, natural light, outdoor spaces, durability, and long-term efficiency during the planning process.

The firm’s portfolio draws from architecture familiar to the coastal South. Porches, generous windows, elevated foundations, and traditional proportions appear across its work, with the design changing according to the property and the needs of the homeowners.

Whitney Blair’s coastal portfolio includes the 2017 Southern Living Idea House on Bald Head Island. The home was designed with more than 1,300 square feet of shaded outdoor living space, while fiber-cement siding and cobblestone pavers were among the materials selected for the coastal environment.

The company has also twice been named a Southern Living Custom Builder of the Year. Its industry designations include Certified Graduate Master Builder, Certified Green Professional, and Certified Aging in Place Specialist credentials from the National Association of Home Builders, reflecting experience with energy-conscious construction and homes designed to accommodate changing needs over time.